What We Do
Every customer has a different story. We help clients strategize their narrative. We do a range of work.
Content Strategy
Every company has a unique and interesting story to tell. Oftentimes, they don’t know where to begin. Our team of content experts and communication strategists will identify the stories worth telling.
Content strategy is a science that includes mapping your audience, auditing your existing content, identifying the gaps and finding a better way to tell your story. A story that does not reach the target audience is a story poorly told. We will tell you what social media platforms to embrace and which ones to stay away from.
We create a content-led strategy to help you transform your business and reach your communication goals. Our clients can hand over the execution of the strategy to our teams or hire us to work with their in-house communication teams.
- Strategy
- Content audit
- Choosing the platform
- SEO
- Design
- Consulting
Storytelling for Companies
We will craft a narrative that engages the target audience, using a range of tools from data visualisation to videos to interactive reports or commemorative books and design special events.
We guide companies on how to communicate with their audience in an authentic voice with accuracy and political correctness.
Our team has worked in multiple markets and specialises in crafting content strategies for markets in India, Southeast Asia and the U.K.
Our content writers, videographers and designers will produce memorable content in multiple formats.
- Special reports
- Websites
- Blogs
- Documentaries
- Corporate videos
- Corporate books
- Coffee table books
- Newsletters
- Speaker conferences
- Web conferences
- Social media messaging
https://www.youtube.com/watch?v=EaYMAwPz-I4
Storytelling for Business Leaders
As a business leader, everyone wants to hear from you and learn from you. How do you create memorable content and communicate it efficiently? How do you ensure that your communication does not breach any regulatory rules and that it cannot be taken out of context? How do you build your profile on multiple social platforms? Whatever your message, we help you deliver it.
Our team of content experts includes journalists with both local and international experience who have covered not just business stories, but public policy too. They’ve been at the forefront of interacting with business leaders for decades and they know what works while creating compelling communication.
We help business leaders with a range of high-quality communication.
- Speech writing
- Videos
- Press releases
- Regulatory communication
- Thought leadership
- Biographies
- Crisis communication
- Change communication
- Profiles
Coaching, Media Training and Setting Guidelines
Our team of storytellers have seen it all – newspapers, television, books, digital mediums, podcasts and more. We’ve worked with the best news organizations and set content standards for blue chip companies.
We train those in leadership roles and in the news to communicate better, be that in asking better questions, moderating events, podcasting or writing better. We train newsrooms to be the authentic voice and earn the trust of the audience.
We use tried and tested methods to coach leaders to handle regular media interviews, to field tough questions from journalists without breaching regulatory guidelines on disclosure.
We also help companies speak in a distinct style and tone by creating content style guides for the communication departments to follow. And we create guidelines on how to use words that reinforce your brand values and keep your storytelling relevant and interesting.
We help you get the attention of your audience and keep it there.
- Public speaking
- Moderating
- Podcasting
- Writing company press releases
- Writing for newsrooms
- On-air interview coaching
- Corporate style guides
- Newsroom training
What We Love
We create narratives around a raft of topics but some are more special than the rest.
Non Profit
We know there is a cost of doing nothing. Ignoring illiteracy, disease and sanitation will lead to higher costs for future generations. That cost gets passed on from one generation to another if we do not help the underserved become self-reliant. So we like to tell stories of companies and people doing something, instead of nothing. And trust us, every story leads to something.
Sustainability
We don’t expect we will be able to afford a ride to the moon on Elon Musk’s spacecraft, so we better take care of the planet we have. We specialize in making complicated concepts like zero-water discharge easy to understand. We can explain what vermicomposting is and why it is important. We love writing about sustainability because we get to use numbers to tell the story.
Business and data-driven content
We know that when bond yields go up prices go down. We know what a zero-carry currency means. We’ve collectively written thousands of daily articles on the bond, stock and currency markets and still find markets interesting. What’s more we understand how to apply our knowledge of financial data to all sorts of data sets. We see stories in data.
Gender equality
We’ve come a long way in leveling the playing field, but we still have a long way to go. We are passionate about creating society that gives our girls the same opportunities as our boys. We are committed to creating awareness about the #HiddenBias that fosters inequality. Unless we remove this, gender inequality won’t go away.
The bottom line is we can write about anything. We will happily write about government policy if that’s the ask, but we love to write about policy that empowers women and works towards creating a sustainable society. We love problem solvers and are passionate about technology-driven change.
What our clients say
Founder
Anjana Menon
Anjana is the co-author of the bestseller What’s Your Story? She is a content strategist who has crafted a range of engaging content from documentaries, change communications to sustainability reports. She understands multiple formats from traditional publishing to the Internet and video, and knows how to produce engaging content in these mediums.
She is a speaker at global conferences and is often called upon as a jury member for entrepreneurship and strategy awards. She has been a consultant to policy makers, giving her an understanding of the regulatory landscape.
She is also a columnist for the editorial page of The Economic Times, India’s top business paper. Her writing has been published in news sites from CNN International to IHT and Business Standard.
As an award-winning former business journalist, she has worked in India, Singapore and London. She has covered the world’s biggest stories for Bloomberg, anchored prime-time television news and was a founder editor of Mint, India’s second largest business paper.
She divides her time between New Delhi and London.
Partner
Karen Chia
Karen is a Los Angeles-based communications specialist with a two-decade career across industries ranging from hospitality, real estate, consumer products to broadcasting.
Karen has managed publicity and media relations tied to the IMF-World Bank meetings and the inaugural Youth Olympic Games. She has worked with Singapore’s leading broadcaster managing the fast-paced world of entertainment, news and current affairs.
As a publicist and consultant to a variety of companies and non-profit organisations, Karen helps others communicate their messages effectively both through traditional news outlets and social media and also provides training in communications skills, public speaking and confidence building.
She actively participates in workshops and forums, including the Dale Carnegie Training for Public Speaking Mastery in New York and various Public Speaking and Social Media conferences in Los Angeles.
She splits her time between Los Angeles and Singapore.
Partner
Shankar Mahadevan
Shankar has more than two decades of experience in telling compelling stories in multiple countries. He worked for Bloomberg, both in London and Singapore, managing business news coverage.
Prior to that he was based in Thailand with The Manager Group and travelled across Asia, filing stories from Japan to Sri Lanka. He has, in different editorial roles, helped multiple teams in various countries provide a context to narratives and deliver them engagingly to clients.
He specialises in making global communication relevant to local audiences, because he understands cultural nuances. His interests include the intersection of history, politics, political economy and foreign policy.
He divides his time between London and Bangalore.
Consultant
Adri Bruckner
Adri is a creative communications professional with experience in journalism as well as PR. She led the communications team at Central European University, winning an award for crisis communications excellence for her work. Now based in Barcelona, Adri puts her experience in web and social media content, strategic communications, branding and publications to work for corporate and non-profit clients. A native English speaker fluent in Hungarian and proficient in Dutch, French, and Japanese, Adri is also a translator and proofreader who likes to explore the world through writing, reading, and kayaking.
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